Web Site Design

Web Site Design Fundamentals

  • Previously A Prospect opened the Yellow Pages to find the services they needed.
  • Today most people search online. From their perspective your website IS your business.
  • Website Design is vital to communicating your message. A site that is easy to use and has a strong impact will set you apart from the crowd.
  • Why is that important? We live in an "instant gratification" world. You have only a few seconds to draw in your visitors by giving them something of value.
  • Keep in mind You cannot be all things to all people. Picture in your mind exactly what your desired client looks like. What does she or he want from your business?
  • Make It Easy for prospects to do business with you. Remember, no matter what field you are in, you are not competing with the shop down the street. You are competing with Federal Express and Disneyland. You are competing with all those companies that give great service and make it easy to do business with them. What better place to start than right here, with your website?

Here are some hints about great web design.

  • Appearance. Some sites get by with a less than perfect appearance, but they make up for it with strong sales literature and targeted traffic. Too many sites simply lack the professional look that gives visitors the feeling they are at a website they may be able to trust.
  • Clear sales process. Even great design won't help if your visitor gets confused. Make clear what you are offering and how they can get it.
  • Copywriting. No matter how good the graphics or flash may be, words are still how we communicate. Your words must excite, motivate and instill confidence. Every word you say puts your credibility on the line.
  • Making it easy to buy. Shopping carts and payment services can be confusing, especially to newbies. Unless you are selling lots of products, you may want to offer a single secure order form.
  • Excellent Product or Service. If you have all of the above in place and still are not making sales, it's time to take another look at what you are offering. Does it fill a need? Is it priced right?
  • Targeted Traffic. Targeted traffic means having a visitor voluntarily clicking to your site. It is traffic that comes to your site actively looking for a solution or answer. When that happens, you have pre-qualified them and have an opportunity to make sales.

Our team will research your market and create a website with all of the above (and more) in mind.

Call today to review your needs.